Hey folks!

Happy Friday! A couple things on my mind...

1. Social Strategy: I watched this video on Nathan Barry Podcast this week sharing a super clear framework for thinking about types of social content that drives traffic into your funnel. I’ve shared the GAP framework before (Generally Appealing, Authority, Personal), and this is in the same vein but adds a measurement layer I really liked. Her breakdown:

- Entertain: 65% of content, measure success by shares
​ - Educate: 20% of content, measure by saves
​ - Showcase: 10% of content, measured by likes
​ - Invite: 5% of content, measure by leads/ purchases

It feels especially relevant for Instagram. Worth watching.

2. Sleep Recipe: I’ve talked with multiple friends this week about insomnia, so it must be that time of year again. I'm sharing my sleep recipe here because I know how brutal bad sleep can be. I’ve noticed people always hit a rough patch in Q4 when the days get short, movement drops, and work pressure climbs. I’ve been open about my own struggles, so if you have questions, ask anything.

3. Stopping the "Black Sheep Effect" in Family: I hosted this podcast last week with friends about preventing any child from feeling like the odd one out. My big takeaway: if you notice distance growing between you and a child, that’s the signal to turn toward them with more time, more connection, more truth, and more love. We recorded several episodes on winning your kids’ hearts and I’m doing another round next month, so feel free to subscribe if you want to follow along.

Best,

Blake

P.S. If you haven’t planned your annual family retreat yet, do it now. It will change your whole year. The course walks you through everything step by step.