Entrepreneur and father of 7. I write about applying entrepreneurial frameworks at work and at home. 15,000+ people read my free newsletter. Press "Get Newsletter" to join.
A couple things on my mind...
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Hey Folks! Happy Friday! Our family has been essentially snowed in since the last time I wrote this newsletter...a couple things on my mind... 1. Push It To Sales: We just ran a campaign for a client selling a $5k coaching program, and it looks like we’ll sell out. The main reason is something I learned from John Meese: if you’re charging more than $2K, skip “marketing” and push everything directly to 1:1 sales. We still emailed and posted to 100,000+ people, but the CTA was never a landing page or lead magnet. It was always “email or DM if you’re interested.” The key insight is if someone is going to spend $2,000+, they need to talk to a human, and every extra step lowers conversion. 2. Color Coding Gcal (for business): Google Business now lets you tag calendar events and see how many hours per week you spend in each category. I tagged everything using the “5 Capitals”: Already explains a lot! 3. Toad Of The Road: This week I read this edition of the Wind and the Willows outloud to our kids and it is legitimately entertaining from ages 3-14. Honestly it was entertaining for me. It's the perfect balance of accessible / pictures for little kids and funny phrasing and concepts that can entertain an adult. Highly recommend! That's it for this week! Have a great weekend. Best, Blake P.S. If you ever want to share this newsletter with anyone, you can send them to: https://theallsmiths.com/​ |
A couple things on my mind...
Entrepreneur and father of 7. I write about applying entrepreneurial frameworks at work and at home. 15,000+ people read my free newsletter. Press "Get Newsletter" to join.
Hey folks! Happy Friday! A couple things on my mind... 1) Secret Shopping: This is just a reminder to all of you marketers and founders, we need to regularly pretend that we're a customer and go through our entire sales and onboarding process (ideally incognito or ask a friend to do it.) I did this for a client last week and there is something weird that happens when you do this - you can talk about funnels until you're blue in the face, but when you say "I called in and didn't get a call...
Hey Folks, Happy Friday from Nashville! I’ve been speaking at the Integrated mastermind group all this week - absolutely amazing hearing from folks about entrepreneurship, family, faith, and how to live a life that combines and maximizes all three. Here are my main new ideas and takeaways I got from the week. Special Integrated edition, a couple of things on my mind… 1. Radically Accept Your Wife/Children: Unlike business, your family organization is one where you start with WHO, then figure...
Hey folks! Happy Friday! A couple things on my mind... 1. Link In Bio = Dead: I've been quietly shifting a lot of my social clients away from posting a link in their bio (nobody clicks it) toward automated DM's using ManyChat. Once they're in DM's you can share more relevant content, and then over time share lead magnets. So process looks like: - They follow you - You automatically DM them and ask them if they are following for x, y, or z. - Then you send them relevant reel according to their...