Hey folks!

Happy Friday! I recently found out that when someone says “a couple,” some people take it to mean 2-3 things, and others think it literally means 2. I’m realizing now that calling this email “a couple things on my mind” for the past 3 years, to tens of thousands of people, may be making me look ignorant to a significant portion of you. Cool. So - quick poll - when someone says “I have a couple coins in my pocket,” do you take that to mean:

a) I have precisely 2 coins in my pocket
b) I have 2-3 (maybe 4) coins in my pocket

Please tell me I'm not a total fool. Anyway. A few things on my mind...

1.) Hotjar/PostHog and AI: Hotjar and PostHog are tools that record how people browse your website. I’ve always found them clunky, and their “heatmaps” of how people move through your site are hard to read. BUT - connecting them to AI is MAGIC. Unlike this dum dum, AI can take in all the raw data and come up with specific ways to unblock your customers on your landing pages, signup flows, whatever else. It’s become table stakes on every engagement we do at Synthweave: we wire it up and let it rip. We just plugged PostHog into a live sales funnel for one of our supplement brands, and in 4 days the share of viewers reaching checkout went from 2.6% to 8.3%. Over 3x. It also caught that one traffic source cost 3x as much per viewer, so we moved the budget the same day. Like I said, MAGIC.

2.) Deathbed Doctor: Did anyone else listen to the Diary of a CEO episode with Dr. Christopher Kerr? He did peer-reviewed research on 1,500 hospice patients and what happens in their last days. It’s full of small wisdoms, but one of the biggest aha’s was that “regretting something on your deathbed” is basically a myth. In the end, the only thing that matters is the people you love. Highly recommend the episode. I’ll say it left me a little more at peace with my mortality.

3.) SET Game: My 6-year-old, Imogen, is on the quieter side. She and I have a lunch date in my office once a week, and I was having trouble getting her to loosen up and connect. Then I remembered a great game I played as a kid. You can play it head to head or cooperatively, so we started cooperative and have slowly gotten more competitive. I noticed this week how much lighter and more connected we’ve been since we started playing, compared to me sitting across from her asking what’s going on in her life. So I want to encourage you fathers and mothers out there (or heck, brothers, sisters, sons, daughters, husbands, wives): if you aren’t connecting, try a different route. Go on a walk, play a game. There are so many ways to connect with someone, and sometimes I just need to try a new angle. But the effort is worth it.

That’s it for this week - have a great one!

Best,

Blake

P.S. Chandler and I have been doing a lot of podcasts lately as part of promoting our book. My favorite so far is this one on The Generous Business Owner. The host was fun, and I got to talk more about career, family and some of my own story. I’ll try to share one here each week.