Hey Folks!

Happy Friday! This week is a little special bc (as previously promised, although one week late) I’m ready to share some big news about my work! A couple things on my mind:

1. My agency has been acquired by GetSutton.ai! Before you send champagne, I’m not exactly super rich now. The goal of the acquisition is to let me keep serving new clients as a CMO / head of growth, but also includes over 3-6 months my team to build out agents to execute all the work. Think a marketing Jarvis for your growth engine: your team still makes the decisions, it just does the work (media buying, campaign building, spinning up landing pages, wiring up drip emails, etc.) at 100x the volume and speed and 1/10th the cost. Real example from this week: I uploaded 20 pieces of creative, and Sutton spun up the targeting and campaigns and deployed them, all from a single Slack message, without me ever opening Meta. It’s now the #1 campaign for that client. (Existing clients: I’ve already talked with each of you in person, nothing changes on your end.)

2. Actual friendships are some of the most powerful assets you have. I’ve been thinking about this in light of the sale. I met Brian, the founder of Sutton, about 10 years ago when I was speaking on family in Austin, TX. We met by the snacks, hit it off, and ended up working out and getting coffee the next day. We’ve been to each other’s houses multiple times, our families are friends, we’ve prayed together, and we’ve seen highs (like his 8-figure exit from an e-comm biz) and lows… All from saying hello by the snacks. I want to shake you and say: next time you’re at a networking event, don’t work the room, just look for that one friend.

3. 1:1 Lunches are Back! Not acquisition related, but now that school is back in session, we are back on the train with weekly 1:1s with all of our kids. With 7 kids it’s hard to know how much 1:1 time is enough with each kid, but what I’ve done is have lunch with each of my girls in my home office one day per week, then a scheduled connection point with my sons as well. There is no real structure to it. I mostly just ask what they’re thinking about, how they’re doing with their friends / siblings, and kinda treat it as a date. Definitely a perk of working from home, but even if you don’t, I think having a recurring thing with something special attached (like a soda) will compound over the years into real relational intimacy with our children. AMA

That’s it for this week! Feel free to reply and say Hi anytime!

Best,

Blake

P.S. If a marketing "Jarvis" like Sutton sounds interesting at all for your business, just reply “Interested” and I’m happy to share more.