Hey Folks!

Happy Friday! A couple things on my mind…

1. One-Line Emails: I picked up this email strategy from John Meese and finally tried it this week for a client. I got 10x more leads than their six-week average. Wild. The entire email is just a one-liner to your existing nurture list: “Hey [Name], would you be interested in working with me to [promise]?” That’s it. When people reply, you just talk like a normal human instead of shoving them into a funnel. The reason it works for high ticket offerings is because you only need a handful of real conversations when you’re selling something high-ticket. Its tempting to do more e-comm feeling scale funnels with high ticket, but it just creates distance with your customer. I feel like an idiot for not testing this sooner. AMA.
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​2. Pick Easy Games:I was talking to Chandler about this today in the shower. Hormozi, Gary Vee, and Dave Ramsey are all basically saying the same thing: put in consistent effort for a few years and it compounds. But what I’ve been realizing is that some arenas are way more crowded than others. Social media has millions of people competing for attention. B2B sales has maybe ten thousand. But paying down debt or investing 15 percent of your income? Zero. Nobody is competing with you to do that. Risk-adjusted, those efforts almost guarantee results. So if you're going to grind, start where there’s no competition. Debt free, saving, investing - those wins make everything else lighter. And with that foundation, you don’t need to “win” nearly as big everywhere else, which ironically makes you more likely to succeed on the more competitive games. Does that make sense?
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​3. Micro Deposits of Love: A lot of Instagram parenting advice talks about prioritizing one-on-one time with each kid. Great idea, but if you’ve got a newborn, a big family, or you’re launching something new, it can feel a bit overwhelming. What I’ve been leaning into lately are "micro deposits of love" (patent pending). Anytime I leave my office for coffee or walk through the house, I try to touch any of the people in my path and maybe say something kind. A hand on my five-year-old’s head with, “you know you’re special, right?” A wordless bear hug for my eleven-year-old. Even a shoulder squeeze while I’m still on the phone. They take seconds, but they change the whole tone of the day. My kids light up, I feel more connected, and it lays groundwork for deeper stuff later. Super simple. Try it.
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That’s it for this week.

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Best,

Blake

P.S. When in doubt, let's read our kids a book this weekend.