Hey folks, Happy Friday! A couple things on my mind... 1. Focus: I was helping a friend with his VC pitch this week. He has a small team launching multiple simultaneous e-comm brands and scaling them lean, powered by AI. So I asked how he'd respond to the Alex Hormozi line that "focus is everything", that running 5 companies at once means you grow none quickly. His response: "That is 100% true for humans." (Great line.) It's got me challenging my assumptions: what startup principles are real...
8 days ago • 2 min read
Hey folks, Happy Friday! Looking forward to a Saturday w/ literally nothing on the calendar this weekend. Amazing how pumped that makes me vs. when I was younger. A couple things on my mind… 1. Are you designing landing pages in Claude yet?: We’ve reached a tipping point on most of the businesses I’m working on where, at least for landing pages, it makes more sense to design and code them in Claude than to work with a designer. If nothing else, design in Claude first and then hand it off to a...
15 days ago • 2 min read
Hey folks, Happy Friday! A couple things on my mind… 1. Daily Task: I’ve realized I’m wired for intensive sprints with deadlines inside 7 days, not slow burn projects where you’re plodding 1% every day with no immediate stakes. The problem is that most of the things that actually matter (like getting ready for our Oct book launch) are slow burns. So I’ve been compensating by loading a “master plan” into a Claude Project, and every morning I just ask, “what’s my highest leverage ONE task I can...
22 days ago • 2 min read
Hey folks, Getting ready for a camping trip this weekend w/ our oldest 3. Lows in the 30's, so thoughts and prayers appreciated! A couple things on my mind... 1. AI As Your Boss: I heard a quote this week: "you have to quit treating AI as your assistant and start treating it as your boss." I tried it this week across all my clients, loading in transcripts and tasks, then taking turns "serving" it context and data. It really was more efficient. I'm not sure I'd go so far as to call it my...
29 days ago • 1 min read
Hey folks! Happy Friday! A couple things on my mind... 1. Wispr: Have you tried Wispr Flow yet? It's voice-to-text software; you hit the fn key and talk, and it uses AI to handle punctuation, capitalization, etc. But the speed isn't actually the main unlock for me. What changed my workflow is how it pairs with AI. When you're typing a prompt, you tend to write it linearly and ship it. When you're talking, you naturally loop back, add context, rephrase, contradict yourself, circle an idea from...
about 1 month ago • 1 min read
Hey folks! Chandler and I are doing our quarterly offsite literally right now so gonna make this quick - but a quick observation - all three of these seem to be about gaining perspective or context in the midst of a busy or chaotic state. Might be a theme this week. A couple things on my mind... 1. More Positive Take On the Future: I really enjoyed Chris Williamson's interview with David Friedberg this past week where they talk through the current technologies in front of us and how they...
about 1 month ago • 1 min read
Hey folks! Happy Friday! A couple things on my mind... 1) Secret Shopping: This is just a reminder to all of you marketers and founders, we need to regularly pretend that we're a customer and go through our entire sales and onboarding process (ideally incognito or ask a friend to do it.) I did this for a client last week and there is something weird that happens when you do this - you can talk about funnels until you're blue in the face, but when you say "I called in and didn't get a call...
about 2 months ago • 1 min read
Hey Folks, Happy Friday from Nashville! I’ve been speaking at the Integrated mastermind group all this week - absolutely amazing hearing from folks about entrepreneurship, family, faith, and how to live a life that combines and maximizes all three. Here are my main new ideas and takeaways I got from the week. Special Integrated edition, a couple of things on my mind… 1. Radically Accept Your Wife/Children: Unlike business, your family organization is one where you start with WHO, then figure...
about 2 months ago • 1 min read
Hey folks! Happy Friday! A couple things on my mind... 1. Link In Bio = Dead: I've been quietly shifting a lot of my social clients away from posting a link in their bio (nobody clicks it) toward automated DM's using ManyChat. Once they're in DM's you can share more relevant content, and then over time share lead magnets. So process looks like: - They follow you - You automatically DM them and ask them if they are following for x, y, or z. - Then you send them relevant reel according to their...
2 months ago • 1 min read